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Halal Matters

Industry Updates

As a leading global creator of flavors and fragrances used in a wide variety of consumer products, millions of consumers around the world enjoy our products on a daily basis without ever knowing that we are a key component to that unique scent and taste experience they love. For centuries, we've worked closely with the world's leading brands in developing the scents and tastes for products that have become household names. Consumers experience these flavor and fragrance profiles in beverages, confectionery, dairy, and food products, as well as fine fragrances, beauty care products, detergents, and household goods. By focusing on our core competencies of consumer insight, research & development, and creative expertise, we continue to be an integral part in helping our customers drive consumer preference and grow the equity of their brands.

As a leading creator of flavor solutions for beverages, sweet goods, savory, and dairy products around the world, IFF helps our customers deliver on the promise of delicious foods and drinks that consumer’s love. Our people passionate, creative, and experts in their fields—combine creativity, brand understanding and consumer insights with our focus on R&D and innovation to bring our customers unique offerings that differentiate their products in the marketplace. Our extensive portfolio of health and wellness solutions, including naturals and proprietary ingredients and technologies, help ensure that our customers' healthier products are enjoyed by consumers in every market.

Combining consumer understanding, innovative materials, and technology, our perfumers and flavorists elevate scents and tastes beyond base sensations to the level of unique experiences.

Of the five senses, scent and taste are the most deeply rooted in our feelings and subconscious. The smell of freshly baked bread, for instance, conjures images of hearth and home, warmth and security. Scents and tastes are more than simple adornments; they are at the heart of what makes some products loved by consumers, and others merely tolerated. By collaborating with our customers and building on their market knowledge, we identify and formulate the unique scent and taste experiences consumers love. This, in turn, bolsters our customers’ market share and grows the equity of their brands. The IFF team contributes to customer success through our four facets of expertise: Consumer Insight, Research & Development, Creative Expertise, and Customer Intimacy.

HFCE is certifying Halal four locations in Europe that is the main site in Tilburg (Netherlands), Haverhill (UK), IFF Turkey, and Knislinge (Sweden).


Lesaffre was founded in 1853 and has now become a leader in the domain of bread-making yeast and yeast extracts. The independent French family-run group has a presence on all five continents and works with over 7,000 employees.
Lesaffre has unique technical skills that it has thoroughly mastered, and enjoys top-level expertise in the production, fermentation and the transformation of yeast in all its forms.
Lesaffre always works with the same high standards in its use of materials and expertise in all its products and services related to bread-making, taste, nutrition, fermentation and distillation.

The success of Lesaffre is credited to its technical innovation, its thorough mastery of the expertise it enjoys,and its capacity to come up with customised solutions. Its ability to anticipate clients’ needs, understand their expectations and to provide quality products has led to firm partnerships with manufacturers, craftsmen and the general public. The goal of Lesaffre is to better answer the needs of its clients, and for this Lesaffre is preparing the future through a policy of innovative development

Forerunner and leader in its market, Lesaffre has been investing in research and development for many years.
Today, it has genuine expertise in the field of innovation with a programme designed to anticipate changes in customer expectations.

Commitment to quality and respect of the environment are two of Lesaffre’s major concerns on a daily basis.

From the time the customer places an order up until the delivery of the product, Lesaffre undertakes to guarantee the quality of its products and services.
In correlation with this rigorous quality policy, and to meet tomorrow’s ecological challenges, Lesaffre also undertakes to commit itself to a voluntary environmental policy.
As the world leader in the production of yeast and yeast extracts, Lesaffre proposes a full range of products and services in two closely related markets:

  • Human health and nutrition
  • Animal health and nutrition

Specific yeast and yeast extract-based products have been developed to meet even the most demanding requirements of these two markets, requirements which are of particular concern to consumers. Its know-how and extensive knowledge of yeast enable Lesaffre to propose a wide range of products and solutions:

  • Ingredients for food additives and functional foodstuffs, cosmetics and clinical nutrition
  • Ingredients for cosmetics
  • Ingredients for clinical nutrition
  • Savoury flavourings and taste enhancers
  • Natural aromatic products
  • Nutriments for the biotechnology sector
  • Ingredients for animal feed

In addition to services for food manufacturers:

  • Contract drying and treatment services
  • Contract fermentation services

Probiotic Yeasts. Latest innovation, the probiotic yeasts which contribute to maintain intestinal confort. Introducing Lynside Pro SCB (Boulardii).

Yeasts enriched with nutrients selected on the basis of their properties and the specific action required. The nutrient is then supplied in an organic or non-organic form in order to ensure bioavailability.

Yeast cell wall is made up of the cell wall and the cell membrane. It largely comprises ß-glucanes, mannoproteins and a small quantity of chitin.

Yeast extracts. Rich in peptides and proteins, they are produced from yeasts by autolysis and concentration, and are used as nutritional elements or as flavouring agents in the Nutrition sector.

Lesaffre Human Care enriched yeasts are cultivated from strains that have been specially selected based on know-how built up over the group's 150 years of experience. This unique know-how enables us to:

  • Optimise its nutritional value
  • Guarantee high quality
  • Offer a wide range of derived products

LESAFFRE's know-how can be seen at every stage in the process of producing active yeasts in creams and inactive yeast products: fermentation, autolysis or enzymatic hydrolysis, "cracking" cell walls, drying and so on. Process reproducibility and traceability are computer controlled at every stage of the manufacturing process. These manufacturing processes guarantee micronutrients and ingredients that can be easily assimilated by the organism and offer a high level of bioavailability.

HFCE certifies Halal the LeSaffre manufactring locations near Lille, France and Contract manufacturer in Belgium.


"Truly fine chocolates have several characteristics in common: they are always fresh, contain high quality ingredients like premium cocoa beans and dairy butter, are usually less sweet and feature unusual textures and natural flavors. Consequently, their taste differs greatly from less expensive chocolates, which tend to use artificial flavors and preservatives to achieve a longer shelf-life." Thierry Muret, Master Chocolatier, Godiva Chocolatier.

Beyond Chocolate

Rich, crispy biscuits, hot cocoa, and gourmet coffee from Godiva can be a most satisfying after-dinner experience or a special indulgence with friends.

The History of Godiva Chocolatier

Godiva Chocolatier was founded 80 years ago in Brussels, Belgium when master chocolatier Joseph Draps founded a chocolate company that was named in honor of the legend of Lady Godiva.

The Lady Godiva Legend

Many hundreds of years ago, a woman of great generosity and beauty left an indelible impression upon the people she reigned over in Coventry. Known for her lustrous hair and bountiful nature, she dedicated her life to the impoverished and stricken.

Her husband, Lord Leofric, was a powerful ruler, unsympathetic to the citizens of his kingdom. When he imposed a heavy burden of taxation upon his subjects, Lady Godiva protested. Lord Leofric boomed forth a challenge: If Lady Godiva rode naked through the streets, and if the people of the city remained inside, the taxation would be lifted.

Lady Godiva agreed to this bargain. Although she was demure in spirit, she was always most generous in action. Then finally, it was the morning of the event. Dawn rose, and the clock struck seven, ringing through the cobbled streets. The people closed their shutters, as promised. Lady Godiva's velvet gown dropped to the ground, her luminous skin shimmering.

The ride began.

Throughout the streets echoed the foreign sound of hooves galloping, yet not a single glance flew her way.

Upon her finish, the thunderous cheers were heard throughout the town. Lady Godiva had braved modesty and convention to win the hearts of all who knew her. As promised, Leofric eased his taxation of the poor, and her place in history was immortalized.

The legend of Lady Godiva has not diminished, but instead has grown and deepened. Centuries later, Joseph Draps, a renowned Belgian chocolatier, created a line of chocolates with extraordinary richness and design, a collection of passion and purity. He sought a name that embodied the timeless qualities of passion, style, sensuality and modern boldness. His choice? Godiva.

The Godiva Chocolatier Story

It's not surprising that Godiva Chocolatier, one of the creators of the world's most elegant, hand-crafted chocolates, originated in Brussels, Belgium. For generations, Belgium has had a tradition of perfectionism, from its Rubens paintings and gothic architecture to products made of intricate lace, glittering crystal and its fabulous cuisine.

In keeping with this tradition, Joseph Draps introduced Godiva chocolate to Belgium in 1926. Draps opened the doors to his shop on a cobblestone street on Grande Place, selling his unique formula of rich chocolate with unparalleled smoothness. With a remarkable eye for detail, he set forth the standard at Godiva for innovative selection of elegant, European shell-molded designs and beautiful packaging.
Through the years, these standards have been maintained as assiduously as Draps' recipes have been guarded. As a result of this adherence to Draps heritage, Godiva chocolates evoke the greatest in confectionery excellence. The same careful attention to quality is apparent in the exquisite European-style gold ballotins and handcrafted seasonal packaging that have earned Godiva a reputation for design excellence.

Global Expansion

As the success of Godiva Chocolatier grew in Belgium, Joseph Draps sought to expand the company into international horizons. The first Godiva boutique outside of Belgium was opened in 1958 in Paris on the fashionable Rue St. Honoré. Openings in the United Kingdom, Germany, Italy and more followed.

The Godiva brand then looked to North America. Godiva made its North American debut in 1966, at one of the country's most elegant department stores, Wanamaker's in Philadelphia, Pennsylvania. In 1972, the first Godiva boutique in North America opened on New York's fashionable Fifth Avenue. Today there are over 275 Godiva boutiques in North America.

Expansion also continued into Asia. The first Godiva chocolates became available in Japan in the prestigious Nihonbashi Mitsukoshi Department Store in central Tokyo in 1972. In 1998, the first Godiva store in Hong Kong opened in the upscale department store Sogo. Locations in Taiwain and Singapore exist today.

Godiva is now available from Belgium to Singapore, from Denver to Dubai, making the Godiva brand known - and loved - in over 80 countries around the world.

Godiva Now

Since its introduction to America in 1966, Godiva continues to be the leader in the premium confectionery category. Godiva Chocolatier owns and operates more than 450 boutiques and shops worldwide where consumers can find a comprehensive selection of Godiva offerings. Godiva products are also available at finer department and specialty stores. Additionally, the company issues six seasonal mail-order catalogs a year in North America and accepts phone and internet orders.

From New York to Paris to Tokyo, it is Godiva that brings the best of Belgium to the world.

How Godiva is Made

Godiva uses two production methods to manufacture the various sizes and shapes of our chocolates: enrobing and shell-molding. Enrobing involves coating a formed center, like rich caramel, with smooth, melted chocolate. The shell-molding process is practiced extensively in Europe, and it is the method used to manufacture most Godiva chocolates.

Shell-molding begins with a mold composed of intricately designed "impressions." Each cavity is filled with melted, tempered chocolate. The mould is inverted and most of the chocolate runs out. It is then cooled, which solidifies the remaining chocolate, forming a "shell." The shell is filled with a center, allowing enough space for a thin layer of melted chocolate to be layered over the filling. After cooling, the chocolates are released from the mould. Godiva produces some symmetrical shell-molded confections by "book-molding" two identical filled moulds together. The Heart, Walnut, Chestnut, Scallop, etc. are all book-molded.

The shell-molding process has enabled Godiva to design unique molds, resulting in stylish, sophisticated confections easily recognized as "Godiva." When assortments of these shell-molded chocolates are then packed into Godiva's distinctive gold ballotins and seasonal boxes, they are sought by discerning customers everywhere.

Godiva Ingredients

Godiva Chocolates are made from fine chocolate and high quality ingredients.

The bittersweet and milk chocolate are made primarily from fine, high-flavor cocoa beans, processed to a velvety smoothness.

In the formulation of our fillings, we use large quantities of Grade A dairy butter and heavy cream - both are ingredients rarely used in quantity by American candy manufacturers.

Godiva continually strives to create new, prestigious products. For example, our Almond Butter Dome, similar to a peanut butter cup, utilizes almond butter instead of peanut butter, elevating it far above everyday peanut butter confections. The nutmeats used in our products are U.S. Grade #1.

In keeping with our heritage, many of our chocolates contain hazelnut praline, a favorite European nut product. This delicious filling is made from finely ground hazelnuts, sugar and chocolate.

Godiva's Cherry Cordials are made with cherries that are delicately flavored and have a firm but tender texture. They contain no food coloring and are hand sorted to insure that they are free from cherry pits.

Godiva uses specially dried fruits as ingredients for fruit-filled confections. The expensive drying process captures freshness that is lost during conventional freezing. In addition, pure additive-free cherry and raspberry juices give flavor to our Cherry and Raspberry Buttercreams that cannot be matched artificially.

HFCE certifies Halal the Godiva Brussels Belgium location.


As specialists in turkey and chicken, we combine consumer- driven innovation with over 60 years of experience. Our mission is to create value added products for retail chains, wholesalers and food service companies all over the world. These products are either ready to cook, ready to heat or ready to eat. Our specific know-how helps us to develop innovative premium solutions for our clients and their customers. Volys Star, a tradition in innovation!

After two long years of waiting, Belgium based Volys Star NV is able to resume its exports of Halal Premium Poultry Products to the United Arab Emirates.
The U.A.E. maintain very strict rules when it comes to approving Halal Certifying Bodies. For a considerable time no Halal Certifying Bodies were approved in Belgium. The one instance which got approved two years ago unfortunately did not possess sufficient expertise in Halal meat production. As at the same time the U.A.E. did not allow to work with non-Belgian Halal Certifying Bodies, meat exports of Halal meat products from Belgium to the U.A.E. came to a halt.

As Market Leader in Premium Halal Poultry Products, Volys Star is proud to say that it has recently been granted permission by the U.A.E. Authorities to resume its Halal Premium Poultry exports to the U.A.E.
We are honoured by the U.A.E. Authorities’ trust in our company and wish to express our gratitude for this decision.

Volys Star is certified Halal by Belgium based Halal Food Council of Europe (HFCE), which is approved by GCC UAE Municipalities.


Puratos has close to 100 years of rich and varied history, stretching back to its founding in Brussels, Belgium, in 1919. Many talented specialists, exciting innovations and diversifications have shaped the Group into what it is today.

Our Product Categories

Puratos develops innovative ingredients and solutions for bakers, patissiers and chocolatiers around the world. These are the three pillars on which we have constructed our company. Although closely related, each pillar requires specific knowhow and expertise, combined with continuous investments in innovation.

Bakery

Through our long experience in bakery, we are able to design and manufacture every component of our products ourselves and therefore offer you products and solutions of the highest quality. Our production of bakery products is vertically integrated in the sense that we develop and manufacture our own emulsifiers, enzymes, sourdoughs and yeast extracts – the four building blocks of our improvers and mixes.

Our bakery product range includes:

  • Bread improvers
  • Modular ingredient solutions enhancing one functionality
  • Bread flavours and sourdoughs
  • Active bakery components for an authentic taste: O-tentic
  • Bakery mixes
  • Margarines and specialty fats
  • Enzymes and emulsifiers
  • And many more products

Patisserie

Patisserie is part spectacle and part seduction, and a good deal of talent and expertise is required. With our products, customers can easily master the interactions between base, filling and decoration.

Our patisserie product range includes:

  • Cake and sponge mixes
  • Custard cream mixes
  • French specialty mixes
  • Mousse and bavarois mixes
  • Fruit and cream fillings
  • Flavouring preparations
  • Glazes
  • Icings, fudges and ganaches
  • Non-dairy toppings
  • UHT specialties
  • And many other products

Chocolate

Puratos is a specialist in the taste of chocolate. We are passionate about rare chocolates – those with their origins in select places around the world. A full range is available, from 100% organic, fair trade and the ‘Made in Belgium’ Belcolade, to an assortment of locally produced high-quality chocolate and nut-based fillings for all applications in bakery, patisserie and chocolate.

Our chocolate product range includes:

  • Real Belgian chocolate
  • Real chocolate
  • Compound chocolate
  • Chocolate, cocoa and nut-based fillings
  • Pralinés and nut pastes

Puratos is a global group with local subsidiaries in 63 countries. Products are manufactured in more than 50 plants spread over 4 continents, and sold in over 100 countries. Worldwide, over 5,600 people assist our customers every day. Our operations are managed from our global headquarters in Groot-Bijgaarden, near Brussels in Belgium

The Puratos Group is a global, customer-centred organisation. Our Group is well known as a close-knit family company – not just with our personnel but with our customers as well. This unity of purpose has been instrumental in developing our business around the world into an international organisation.

The Group has adapted its decision-making to reflect its global dimension. Our main shareholders have opted for progressive reinforcement at shareholder level by associating with other families and opening the Board of Directors to external members, recognised for their experience and values. We have entrusted management to professionals who are respected leaders in their disciplines.

The shareholders and Board of Directors are united in their wish for Puratos to continue to grow to become an increasingly reliable partner for our customers, with a strong human dimension and capable of reacting rapidly to market changes.

The matrix structure chosen by Puratos reflects our international operations, while binding together all functions with the aim of understanding and delivering what our customers and their consumers truly want.

HFCE Halal certifies PURATOS in Brussels, Belgium.

Cambridge Manufacturing Co. Ltd managing Director Eileen Skinner said: "We are very proud to win this award especially as this is also Her majesty’s Diamond Jubilee year. The growth in our export sales since 2008 has been built around a very successful UK business model that encourages and empowers individuals to be entrepreneurial. In partnership with our distributors around the world we have taken this model and successfully exported it to many international markets so we owe a very real ‘thank you’ to our Cambridge Consultants in the UK who have provided the inspiration for other Consultants around the globe. Winning this award is also a tribute to all our staff in Corby who have had to deal with company turnover growing by more than 500% since 2005."

So what happens next?

On a practical level you will start to see the Queen’s Award emblem on our website, literature and packaging. Beyond that The Queen’s personal representative in Northamptonshire will visit our factory in Corby soon to present us with an engraved crystal bowl to commemorate winning the award.

Later in the year, representatives from Cambridge will be invited to attend a reception hosted by Her Majesty The Queen at Buckingham Palace.


happenings

HALAL WHILE TRAVELING

For Imam Abdul Malik Mujahid, head of the Council for a Parliament of the World’s Religions, it was the Arabic labels featuring the word "halal", that helped him find the meals he needed when traveling to China and Thailand.

"I always eat halal wherever I am and labeling does help," said the chair of the Board of Trustees of the world’s largest international interfaith organization, who travels frequently for his work. "The halal label always guided me in choosing what to eat, whether it was on restaurant signs or packaged food. Not knowing the Chinese language, the (Arabic) labels were the only thing I could read.”

For Tayyibah Taylor, editor of America’s premiere Muslim women's magazine, Azizah, it was the comfort of Muslim-friendly lodging that made a difference. "I have stayed in halal hotels in Muslim-majority countries,"she said in an interview with Halal Consumer. "It is always great to see a Qibla indicator, a prayer rug, and a Quran in a hotel room. In one hotel in Islamabad, Pakistan, they had a female-only floor for businesswomen who were traveling alone. I appreciated that."

Serena Islamabad Hotel, along with others like the Millennium Plaza Hotel in Dubai, are considered “halal” due to the availability of amenities like halal food, prayer rugs, prayer times, and the direction toward Mecca clearly marked in the rooms. Other facilities include separate prayer and recreation areas for men and women, as well as an alcohol-free environment.

Mujahid and Taylor's experiences offer a glimpse of the budding, multi-billion dollar halal-friendly tourism industry.

"In the 1990s, Muslims represented about four to five percent of overall global travel expenditure. By 2010, our research says Muslims represented 10 percent. That 10 percent translates to about $100 billion US dollars,” noted Fazal Bahardeen of the Singapore-based CrescentRating.com, an organization that rates how halal-friendly various aspects of the travel industry are.

Where to eat and prayer related concerns, as exemplified by Taylor and Mujahid's experiences, are the two most pressing priorities for Muslim travelers.

A Problem of Definition

It's been called "halal tourism", as well as "Shariah-compliant tourism". Crescentrating.com has chosen to use the term "halal-friendly tourism" to describe its work, and the industry in general.

"If you say, 'I’m Shariah-compliant', you have to look at the whole operation. It’s not about window dressing,” Bahardeen said. The reaction of the hospitality industry has also played a major role in why Crescentrating.com decided to forego terms like “halal tourism” or “Shariah-compliant travel”. "We are only creating barriers for those services to grow because of the negativity and backlash to those terms," said Bahardeen. For the hospitality industry, "it’s easier for them to digest" travel services being defined as "halal-friendly".

Supply and Demand: A Shift in Muslim Consumer Attitudes

Part of what is fueling the growth of the halal-friendly tourism industry is a change in the attitude of Muslim consumers, who have grown more vocal in expressing their needs while en route to their destinations of choice.

“The industry didn’t realize there was necessity. Ten years ago, when I used to travel, I wouldn’t dare ask a hotel for halal food,” said Bahardeen, who retired from his travel-heavy job as a telecommunications executive to start Crescentrating.com in 2008. “My kids, it’s a different story.”

“Especially in countries where Muslims are minorities, Muslims are much more practicing than their parents were,” he said. That, in turn, has led to a greater expression of halal lifestyle choices, including those related to travel.

This need is reflected in the kind of trips Farrah Abid of Barrington, Illinois and her family take. They routinely seek out halal alternatives for food, as well as Muslim-themed attractions, during trips.

“We usually research guide books and search the internet for halal restaurants, local mosques, and look for other Islamic events that may be occurring on the dates we plan to be in a particular country,” she said. “We also try to talk to people whom we know when planning our itinerary - it really helps to connect with their contacts who can help guide you towards a ‘halal lifestyle’ during your travels.”

It is this need that has also led to the creation of companies like the U.K.-based Serendipity Travel, which “was designed to provide Muslims with inspiration to explore the worlds’ variety of cultures, landscapes and experiences whilst upholding their faith and core ethics of Islam,” explained founder and director Nabeel Sharriff.

“We take out the hard work and hours of researching their next holiday destination to find the nearest mosque to pray Jummah (Friday prayers), or to locate halal eateries within 10 minutes of their hotel,” he added. “We tend to experience the destinations we sell which is really important, and with our detailed and zealous approach to finding the right holiday, we pass our knowledge on so that our clients can enjoy their trip.”

Turkey, Abu Dhabi, Morocco, and Malaysia, aren’t the only places you can experience halal-friendly tourism through Serendipity Travel. The Caribbean, Australia, Samoa and Fiji, Korea, and Chile are other venues with a halal experience promised to travelers.

The future of Halal-friendly tourism

The growth of the global Muslim population will most likely fuel the expansion of this industry over the next two decades. Muslims should “make sure (these efforts) are sustainable and socially responsible,” says Mujahid. This means being aware of whether or not Halal-friendly hotels, airlines, etc. are concerned “about the poor and the needy, about this society and its well-being. Are they giving living wages to their employees, and how are they treating workers?”

According to the Pew Research Center's Forum on Religion & Public Life, the world's Muslim population is expected to increase by about 35 percent in the next 20 years, rising from 1.6 billion in 2010 to 2.2 billion by 2030. If current trends continue, Muslims will make up 26.4 percent of the world's total projected population of 8.3 billion in 2030, up from 23.4 percent of the estimated 2010 world population. “And that means it’s a market size of beyond $200 billion. Global expenditure in 2020 overall is expected to be $1.5 trillion,” said Bahardeen. “If you are a business and are targeting a global audience, there is no way in the world you can ignore such a phenomenon.”

highlights

New HFCE Halal Certified Companies


Company Name

Products

Market

Origin

PROSZKOWNIA MIEKA Sp. Z.o.o., POLAND Dairy Ingredients Industry Worldwide
SPOLDZIELCA MLECZARNIA SPOMLEK, Poland Dairy Ingredients Industry Worldwide
IndAsia GmbH, Germany Food Products & Spices Industry Malaysia, Indonesia Thailand
PVS Chemicals, Belgium Food Chemical Industry Malaysia
KahlWax Germany Food Additives & Confectionery Performers Industry Worldwide
Givaudan, Mako, Hungary Flavors Industry Worldwide
Glaxo Smith Kline,
Godollo, Hungary
Vaccines Industry Worldwide
Solvay France Dairy Powders Industry Worldwide
Proliver BvbA Belgium Extract Powders Industry Worldwide


Halal Products in Europe

Copyright © Halal Food Council of Europe (HFCE) 2011.